According to Peter Drucker, one of the greatest marketing professionals, “the purpose of the company is to create and maintain a customer. Essentially, creating a customer means attracting him through one medium or another, while maintaining a customer means being able to retain him over time.
If you have an online business, your company will be just as strong as your marketing plan. It is important to realize that online marketing is constantly changing and evolving, what works today may not work tomorrow.
1. Guest blogging
Guest blogging is an online marketing technique very widespread in America and is increasing in popularity in Spain: it consists of collaborating as a guest in a friendly blog in your sector, contributing articles with very relevant content about your specialty and vice versa, because you can open your blog to collaborations that have something to offer your readers. The benefit goes to all parties:
You get notoriety, you show your knowledge to a new audience, you publicly receive the trust of other colleagues, you find new professional contacts and business opportunities, you gain followers and you receive quality links.
The host achieves quality content effortlessly, more traffic and more quality, virality and, what’s better: much of the notoriety and trust he has placed in you is returned to his audience in the form of subscription and loyalty.
The audience gets good, relevant and useful content on a specific subject, with the signature of a professional in the sector and the quality of an expert in the field.
2. Marketing Presentation
Another form of marketing that is very effective is sending a presentation of the company to our customers. When we introduce ourselves for the first time to a client, we need them to know us, to know what we can do for them, what our team is like, what our commercial proposal is and what they are interested in. It is a lot of information in a very short time and it is probable that the client ends up forgetting important data. This is where the “Presentation of the company” comes into play. It is not the same to talk to a client and leave our business proposal, which in addition to talking to him, we send a small dossier as a presentation of the company, which the client can consult at any time and make clear all those things that for us are essential.
In addition to sending it to your client, you can share your presentation on social networks and blogs to get more traffic and visibility on your website. If you do it well, your presentation can become viral and get thousands of visits to different places.
3. Multimedia Content
Any form of multimedia content (infographics, videos, podcasts …) will win you visits as long as it is well designed and quality.
The reason is very simple, people are more likely to get involved with multimedia content than with plain text. A recent study by Alltwitter.com revealed that infographics can increase social communication actions by up to 832%. In addition, having video in your content can give you a better positioning in search engines.
4. Mobile Marketing
The number of people who visit websites through their Smartphones continues to increase at an enormous rate, but very few websites are adapted to be seen on mobile devices. If your website is not adapted to these types of devices, you could lose customers and the opportunity to “create” them.
5. Application Marketing
More and more Smartphones are coming to market and the demand for applications is increasing. Your company should be aware that your customers are not in front of the computer all day, but they are looking for information and buying from anywhere with their Smartphone. Creating an App is an ideal opportunity to reach your customers at all times and benefit your exposure. In this way a new sales channel is created, you generate a brand image and differentiate your company from others in the same field.